A kiss of Olympic proportions

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The campaign combines a stylistic imitation of the Sochi Olympic Games logo with images of a public kiss between people of the same sex.

As openly gay Vancouver City Councillor Tim Stevenson travels to the Sochi Winter Olympics as part of the Host City Pride House initiative to draw attention to the lack of protection for sexual orientation within the Olympic Charter, the Montreal based Fondation Émergence is opting for a more in-your-face campaign to denounce the law against homosexual propaganda adopted by Russia last year.

The international campaign that is sure to raise some eyebrows will run until the end of the Sochi Winter Olympics.  The campaign combines a stylistic imitation of the Sochi Olympic Games logo with images of a public kiss between people of the same sex.

“If our images may amuse some people, they can also destabilize others,” says Martine Roy, President of Fondation Émergence. “Through them, we want to communicate that everyday gestures between people of the same sex are not to be prohibited. They are not propaganda, and they deserve the same acceptance that heterosexuals are afforded.”

The Vancouver delegation led by Stevenson will post daily updates of their travel to the Winter Olympics at http://hostcitypridehouse.com.

Fondation Émergence launches a new campaign to denounce the law against homosexual propaganda adopted by Russia in June 2013.

Fondation Émergence is opting for a more in-your-face campaign to denounce the law against homosexual propaganda adopted by Russia last year.

Fondation Émergence is opting for a more in-your-face campaign to denounce the law against homosexual propaganda adopted by Russia last year.

Mark Robins on Google+

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