Whitecaps FC show their Pride in support of You Can Play

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The Vancouver Whitecaps FC pride scarf helps raise funds for You Can Play.

With the Vancouver Pride Society and the Vancouver Whitecaps FC teaming up for Pride with the Whitecaps on July 27, the local professional soccer team is gearing up with a special edition Pride scarf.

Created to support of the LGBT community and to commemorate International Day against Homophobia and Transphobia on May 17. The Whitecaps FC pride scarves not only allow you to show your pride at the upcoming Pride Society night and other matches, but ten dollars from every sale goes towards supporting You Can Play.

“We’re honoured to partner with Vancouver Pride Society, You Can Play, and Gameday Merchandising to support equality in sport,” said Whitecaps FC director of marketing and digital Mikkel Strojer. “The Pride Scarf represents unity, one of our core values at Whitecaps FC. Respect is just as important in sport as it is in the community. We are very pleased with the support we’ve received on this campaign; in fact, the Pride Scarf is our best and fastest selling scarf to date.”

You Can Play is dedicated to ensuring equality, respect and safety for all athletes, without regard to sexual orientation and works to guarantee that athletes are given a fair opportunity to compete, judged by other athletes and fans alike, only by what they contribute to the sport or their team’s success. You Can Play seeks to challenge the culture of locker rooms and spectator areas by focusing only on an athlete’s skills, work ethic and competitive spirit.

Pride with the Whitecaps takes place July 27, with the Vancouver Whitecaps Football Club taking on their Dallas rivals in this second annual match. Wear your scarves, bring your Pride flags and make some noise! Tickets are available online. Use code PRIDEVAN to get the deal. 

The Whitecaps FC pride scarf is available for purchase online or at any upcoming home match at BC Place.

Mark Robins on Google+

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