Eight years ago, two high school students in Nova Scotia stood up to bullying by donning pink shirts in solidarity with a fellow student who was taunted for wearing their own shirt. Since that time the Pink Shirt Day movement, as it is now known, continues to grow across the country and around the world. This year, Pink Shirt Day in British Columbia takes place on Wednesday, February 25.
Bulling continues to be a problem in schools, the workplace and online, According to research by the Promoting Relationships and Eliminating Violence Network (PREVNet), 75% of respondents to their survey said they have been affected by bullying, 60% of males who bully in school have criminal records by the age of 24, and one in three Canadian teens have reported being victims of cyber-bullying and 25% say they have done the bullying themselves.
A new social media campaign this year will also see Coast Capital Savings donating $1 to the Pink Shirt Day campaign to fund anti-bullying programs in British Columbia each time the hashtag #PinkItForward is used on Facebook, Twitter and Instagram. Programs supported by the fund include Boys and Girls Clubs of South Coast BC, Kids Help Phone, Kidsafe Project Society, and Leave Out Violence Society (LOVE BC).
Official Pink Shirt Day t-shirts (photo above) can be purchased at most London Drugs locations.