Some of Vancouver’s ubiquitous street banners are getting a makeover as the West End Business Improvement Association (WEBIA) rebrands.
Officially launched last month, the new WEBIA brand includes a stylized “WE”, an acronym for the West End and features banners for each of three main commercial streets in the area: Robson, Denman and Davie. In addition, the Davie Village, the heart of the Vancouver’s gay community between Burrard and Jervis streets, will continue to be represented by the rainbow flag.
The three vertical bars of the “W” have been designed to represent the area’s proximity to Stanley Park, English Bay and downtown Vancouver. The three horizontal bars in the “E” represent Robson, Denman and Davie streets.
“… with the new branding, we’re thrilled our diverse and dynamic commercial area now has a powerful, distinctive and unifying brand,” says Stephen Regan, Executive Director of the WEBIA.
Installation of the new banners will begin immediately, although the current full-size rainbow banners on Davie Street will be among the last to be replaced.
Visit http://www.westendbia.com for more information on the West End Business Improvement Association.