Despite the many distractions at the recent EAT! Vancouver, the annual expo showcasing Canadian food products and local artisanal vendors, we were men on a singular mission: to learn more about Karma”ffins.
Even as food writers who get to taste a lot of decadent eats, we do try to search out healthier options from time-to-time. Truth is though, like many consumers, we just don’t dig the taste of “health foods”. We had heard that Karma”ffins were not only good for you, but that they tasted great too and we set out to find out if that was true. And as the gluten-free food fad continues to grow in popularity, we were eager to talk to U-Be-Livin-Smart about their own line of gluten-free products that includes the muffin with the decidedly spiritual sounding name.
“We start with ten pounds of raw ingredients, with all their nutrients and micro-nutrients, and through this process which we’ve developed over the last three years, we’ve got it down to one pound of finished product with all the micro-nutrients still in there,” explains Tim Sinclair, co-founder of U-Be-Livin-Smart. “It’s not new, but no one really talks about nutrient dense food. We think we can help lead in this movement, and help have food available to people that truly is nutrient dense, and therefore people don’t need to eat as much.”
Tasting all four Karma”ffin flavours, we discovered that they were surprisingly light and fluffy. At just 130 calories (an average muffin is around 400), they’re also gluten free, good for you and most importantly, tasty.
Not overly sweet, these are muffins that you’ll actually want to eat in the morning. Our favorite of the bunch was the orange cinnamon with mango, which was bursting with fresh citrus flavour, and had a great crunch from the pumpkin seeds.
With distribution across Canada, it’s clear that U-Be-Livin-Smart is well on in its way in its nutrient dense pursuits, with Tim hinting at further projects in the pipeline. “We’ve got three new sub-brands coming out in the next couple months in the vitamin category, and a children’s snack as well.”
We’re sold. If you’re looking for a healthy alternative to that fatty muffin you’ve been picking up every morning on your way to work, give Karma”ffins a try. They retail for $5.99 for a pack of four online or at retailers like Whole Foods, Marketplace IGA and Save-on-Foods, and contain no additives, preservatives or (gasp) added sugar.
We were genuinely surprised at how tasty they were for a “health food,” and we think you will be too.