Coca-Cola’s Green Torch Relay Program encourages Canadians to pledge small lifestyle changes for the environment in exchange for the opportunity to carry the Olympic Flame. For North Americans, that may include turning off the water when brushing your teeth, biking or walking instead of driving, or washing clothes in cold water and then hanging them out to dry. The Green Torch Relay is one element of Coca-Cola’s Olympic Games Sustainability Plan.
Based on close consultations with World Wildlife Fund Canada (WWF-Canada) and the David Suzuki Foundation, Coca-Cola has created the first-ever Environmental Torchbearer Program for an Olympic Torch Relay. The program will be activated during Canada’s 2010 Olympic Torch Relay for the Vancouver 2010 Olympic Winter Games, beginning October 30, 2009.