Canadians and Olympic fans around the world are being invited to wear their hearts on their hands with Vancouver 2010 Red Mittens.
The knitted mittens, which retail for $10 a pair match the mittens that will be worn by the 12,000 torchbearers who will carry the flame to more than 1,000 communities during the Vancouver 2010 Olympic Torch Relay.
Net proceeds from every pair sold will complete the funding of the five-year Own the Podium 2010 initiative, which provides Canadian athletes with top equipment and training for the 2010 Games. Any additional funds raised through the Red Mittens campaign will support a variety of athlete- and sport-based initiatives.
The mittens go on sale Thursday, October 1st at Olympic stores and at The Bay, Zellers and Home Outfitters. Red Mittens will also be available for purchase while supplies last in a selection of the celebration communities along the Vancouver 2010 Olympic Torch Relay route.
“As an athlete, it’s incredibly motivating to see the support of Canadian fans in the crowd at the Games,” said Veronica Brenner, a silver medalist in aerials at the Salt Lake 2002 Olympic Winter Games, who is responsible for on-site Games-time planning for Own the Podium 2010. “The Red Mittens campaign takes that support even further – it’s a visible reminder that the wearers of the mittens believe in you as an athlete and are supporting your efforts to fulfil your dreams in 2010 and beyond.”
“It’ll be incredibly exciting to see the crowds in 2010 waving their Red Mittens in the stands to cheer on the athletes or while watching the Games at home on TV,” she added. “But knowing Canadians, I’m sure they’ll come up with other ways to creatively use and show off their Red Mittens to let the world know the Great White North knows how to get behind its athletes!”